“Health Food” vs. Healthy Food — How to read labels
Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don’t.
But Jeff Novick of the Pritikin Center does, and in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or “health” food store.
In this online excerpt, Novick — who used to be a food service manager at Kraft Foods — exposes one of the dirty secrets major food corporations use to deceive consumers. It’s no accident labels are so confusing!
High-protein/low-carb diet proponents claim that the US started eating “low-fat” foods 20 years ago and yet still gained weight, “proving” that the low-fat diet wasn’t effective.
But that’s nonsense, as Novick demonstrates in his talk.
The foods weren’t/aren’t low-fat at all. Food companies use sleight of hand to make them appear that way.
Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you’re really getting.
This is an excerpt from Novick’s 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations.
In his full fascinating and entertaining presentation, Novick teachers the “three easy rules” for cutting through the b.s. and quickly understanding food labels, to know exactly what you’re getting. After watching his talk, you’ll never look at packaged food the same!
You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure.vegsource.com/catalog/
BART
September 1st, 2008 at 7:58 pm
Oh, ok. Dr. Novick. Would anyone know how to contact him? I co-produce a tv show in Providence RI and would love to do something on this. Any contact info would be appreciated.
September 2nd, 2008 at 5:10 pm
Who is this guy? I’m interested in learning more.
September 6th, 2008 at 3:18 am
Percentage of fat does not matter, after all. What does is the number of grams of fat by portion.
September 9th, 2008 at 3:56 pm
this is a real eye opener
September 9th, 2008 at 10:14 pm
This is an eye opener. I am glad I see this actually by accident!
Thanks
CJJ
September 10th, 2008 at 6:02 pm
we ahve also been lied to about oxygen, you do no t need it to loive, jsut hold your breath and you will see
September 12th, 2008 at 12:23 am
are u gonna cry dude?
September 14th, 2008 at 10:43 pm
that was great clip i would of never thought that kinda of marketing would of took place clever from the people who did that but it was a huge wake up call to me and defo im gonna be more carefull from buyin things that say “FAT FREE”
September 17th, 2008 at 10:38 pm
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September 18th, 2008 at 11:28 pm
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September 22nd, 2008 at 5:25 am
I’m dumbstruck! I’m completely dumbstruck! I’ve never been so dumbstruck in all my life!
September 25th, 2008 at 3:02 am
too many useless Number crunching just to heat healthy..psh
September 25th, 2008 at 12:33 pm
Nice Movie Guys - hes a legend! hgrant.net
October 4th, 2008 at 5:12 pm
what is his website???
can someone tell me please
October 7th, 2008 at 5:36 pm
Too bad he does not know that fat-even saturated–is not the problem. Sugar, refined carbs and transfat are the problem. also, too much omega 6 fatty acids (soy, canola) in our diets.
October 10th, 2008 at 12:20 pm
Thanks much!
October 11th, 2008 at 10:47 pm
its healthFUL not healthY. i just wanted to try being one of “those” people
October 13th, 2008 at 9:45 am
Very cute. But really, this stuff isnt difficult to figure out on your own, if you actually take the time to READ the labels. Seriously.
October 13th, 2008 at 6:39 pm
Jeff has an amazing web site!
October 13th, 2008 at 11:04 pm
Unfortunately, Mr Novick works with Pritikin which is not vegetarian.
October 18th, 2008 at 12:18 pm
Excellent information. Thank you.